Quiero Casa turns 10 years thanks to the support of the great leaders of the real estate sector, time in which it has consolidated its practice in marketing and profitability for investors and partners. Through 5 measures, Quiero Casa traces a route of action to contribute with a quality offer for families…
Quiero Casa turns 10 years thanks to the support of the great leaders of the real estate sector, time in which it has consolidated its practice in marketing and profitability for investors and partners.
Through 5 measures, Quiero Casa traces a route of action to contribute with a quality offer for families and to strengthen the sector.
The refresh of its corporate image and slogan intends to better reflect the aspirations of its market and its capacity to satisfy them.
Mexico City, May 29, 2019.- With the support of the great leaders in the real estate sector with more than 35 years of experience, the Mexican marketing firm Quiero Casa turns a 10 years, time during which it has consolidated its practice in marketing, keeping an attractive profitability for its investments and partners, with double-digit sustained growth; in addition to creating more than 5,600 direct jobs and more than 16,000 indirect jobs.
Additionally, Quiero Casa has made an effort to promote the supply of developments located in strategic points of the city and with high value-added, spaces built with quality materials, attractive, functional designs, and in some cases, with integration of home technologies (home automation). Part of these distinctions have allowed the firm to place itself as a leader in the real estate sector.
“Characterized by its constant transformation and dynamism, the real estate sector in this city has urgent issues to resolve, such as access to dignified housing in accordance with the needs of current consumers. From there, one of our reasons to evolve, since we seek to contribute to the solution of this challenge, offering in one single gateway, quality housing for different socioeconomic levels and placing them within reach of those who want quality of life and not just a place to live,” assured José Shabot, CEO of Quiero Casa.
With regard to the demand for housing, it is important to highlight that, toward the end of 2018, Softec calculated that, in the next 30 years, at least 50,000 homes each year will be needed in this city.
“On the other hand, it is also important to align ourselves with people’s consumption habits, supporting ourselves with technology and connectivity, that’s why we aim to be a point of reference for online home sales, turning ourselves into a marketplace, as comScore recently estimated that approximately 7 million Internet users look for housing via Internet,” stated Shabot.
This is how the brand takes the challenge of going beyond the sale of properties in a conventional way and reaffirms its commitment to offer quality housing, based on the following criteria:
Marketing of developments only where more housing is needed, under legal guidelines and transparency and through dialogue with neighbors.
Homes less than 1km from a public transportation, close to work sources, and with necessary urban infrastructure, to make it possible to save 200 kg of CO2 each year per home. Additionally, with home automation implements and sustainable systems that reduce the carbon footprint and environmental impact.
Affordable housing, with focus on of the limited-resource segment (between 0.8 y 1.2 million pesos); prioritizing those who reside in Mexico City, are the first to purchase a home, to avoid gentrification.
Investment in technology that facilitates the online purchase processes, from beginning to end; with help from 360° virtual tours and tools that inform about the value of investment to each interested person.
Development of a more mobile Apps in order to choose their best home option and to make the administration and maintenance payments efficient, in addition to those that strengthen consumption and demand for local services.
New Corporate Image
In addition to reaffirming its commitment with its market and the sector, to strengthen housing into the country’s capital, the brand evolves to refresh its visual identity, with a new logo, and modified its slogan from “We make it possible” to “The right direction,” to be more in line with the aspirations of our consumers.
“With this change, we will go from being just a real estate provider to being the guide to find the right direction, toward the ideal home that meets the needs of our users,” commented Carlos Riva Palacio, Commercial Director of Quiero Casa.
The objective of Quiero Casa is to broaden its offer and offer housing by different developers and real estate firms, this is why now they can see on a single page the housing offer of other brands like Qaya, Agatha Premium Living, and Desierto de Los Leones. As a marketplace, it will seek a deeper understanding of its market, to multiply and improve the options directed toward different segments, supporting itself by listening to the client and with a digital 360 experience.
In 2018 alone, the firm received nine recognitions, among which it is worth noting that granted by the Federal Mortgage Corporation, for joining the ECOCASA program; two 2018 Vivanuncios Awards (National Housing Prize and Best Real Estate Development Firm in Mexico City), an ADI Award for best Midsize Residential Housing project, and the Great Place to Work (GPTW) distinction, since 2014, among others.
With its new focus is on renovation and solidity earned in these 10 years, Quiero Casa’s objective is to be placed in the Top 5 real most important estate providers in Mexico City.